Cultivate Taste Tea

Cultivate Taste Tea is a business in Green Bay, Wisconsin, that sources, blends, and sells artisan handcrafted loose leaf tea. The business strives to source organic and fair trade teas directly from farms across various countries, including China, Japan, Sri Lanka, Nepal, Thailand, Laos, Taiwan, and India.

The business is founded by Jennifer Nowicki, a Certified Tea Specialist with over 30 years of experience in the tea industry. Jennifer has a strong background in tea, including advanced professional tasting and selection as a semi-finalist in the Draper Competition.

Cultivate Taste Tea offers a range of teas, including single-origin loose-leaf teas, and does not create blends or add flavorings. The business sources its teas directly from small, quality-focused producers across Asia and offers them in their most honest, unadulterated form.

The business serves both discerning global collectors and elite commercial buyers, including Michelin-level restaurants, boutique hotels, and specialty retailers. It maintains robust distributor relationships with major networks and offers expertly sourced single-origin teas, staff education, and product knowledge training to its retail partners.